Our story

Built on the belief that the right hire changes everything

Apinno was founded by practitioners who spent years on both sides of the hiring table — as operators building teams and as recruiters placing talent. We started the firm because we believed the industry could do better.

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Apinno team collaborating in the office

Why we exist

Too many companies settle for average hires because finding exceptional people is genuinely hard. And too many talented professionals end up in the wrong roles because the process is broken.

Apinno exists to fix that. We bring rigour, honesty, and genuine care to every search — treating both clients and candidates as long-term partners, not transactions.

Rigour over speed

We take the time to understand what a role truly requires and hold ourselves to a high standard of evidence before recommending anyone.

Candour

We tell clients when a brief is unrealistic and candidates when a role isn't right for them. Honest advice builds trust that lasts.

Long-term thinking

We measure success by how hires perform 12 months in, not just whether an offer was accepted. Our incentives are aligned with yours.

Inclusion by design

Diverse teams outperform. We build inclusive shortlists and help clients remove bias from their hiring processes.

The team

Practitioners, not just recruiters

Shilpi Mittal

Shilpi Mittal

Founder & Principal Consultant

15 years across in-house talent and executive search. Built and scaled an online retail business from scratch as co-founder. Previously led people functions at renowned hospitality brands.

Want to work with us?

Whether you're hiring or exploring a career move, we'd love to hear from you.